L’Oréal has announced the appointment of Shane Wolf in the newly created role of President of Professional Products Division Global Marketing for US Brands.
The position forms part of a new global marketing group for U.S. brands and will see Wolf expand his duties from Global General Manager Redken and Founder of Seed Phytonutrients brand to include Matrix and Biolage.
In his new position Wolf will continue overseeing the direction of the Phytonutrients brand, with Brad Farrell, Senior Vice President, taking over the day-to-day running.
Wolf has an extensive history in the professional industry, having been with L’Oréal since 2005. Bringing with him a background in hairdressing, marketing and product development, Wolf has worked on brands such as Redken and Kerastase taking on operational roles.