THE WHAT? L’Oréal has introduced its La Roche-Posay brand to the Nigerian market, having launched its new sunscreen Anthelios UVMune at the 3rd Scientific Conference of the African Society of Dermatology and Venereology and the 16th Scientific Conference of Nigerian Association of Dermatologists.
THE DETAILS According to Africa Business Insider, the product was launched on behalf of the L’Oréal Active Cosmetics Division (ACD) by beauty entrepreneur Beatrice Eneh.
THE WHY? Speaking at the event, Eneh said, “Reports confirm that sun protection is not just an ultimate necessity but has also become a much-needed cultural norm in today’s environment.”
A discussion forum was held for medical students, nurse and paediatricians, hosted by Eneh and the Nigerian L’Oréal ACD team.