THE WHAT? L’Oréal Canada has partnered with Bonjour Startup Montreal to launch an open innovation challenge with which it is seeking to collaborate with innovative Canadian start-ups to revolutionize beauty through novel technology.
THE DETAILS The challenge covers three specific fields: e-commerce acceleration; tech for good; and new channels and business models and interested parties can apply through April 16.
“Engaging consumer experiences are the cornerstone of our digital acceleration at L’Oréal Canada. There is no better place to find innovative solutions, and explore new technology than in Canada that has a very special, connected, and collaborative start-up ecosystem with some of the best talent in the world”, said Roberto Beredo, CDO of L’Oréal Canada.
THE WHY? Frank Kollmar, President & CEO of L’Oréal Canada explains, “With this new open innovation challenge, we want to co-create the future of beauty and new technologies will be pivotal to define the beauty experience and services of tomorrow. The crisis has accelerated the trend to a seamless Phygital world for consumers, retailers and brands. We want to collaborate with creative talent and tomorrow’s entrepreneurs who are leading this exciting transformation of the beauty industry.”