THE WHAT? The Consumer Technology Association has announced that L’Oréal CEO, Nicolas Hieronimus will deliver the key note speech at CES 2024. The owner of Maybelline and Lancôme is the first beauty company to headline the event.

THE DETAILS L’Oréal’s speech will outline the role that sustainable, accessible and inclusive beauty tech plays in driving positive impact.

“The first wave of beauty tech changed how people discover, evaluate and buy beauty products,” says Nicolas Hieronimus, CEO L’Oréal Groupe. “This is just the beginning. L’Oréal envisions a future where no one feels left out by beauty trends, because they will have the power to create their own trends – whenever, wherever – with products and tools inspired by their own stories, experiences and identity.”  

THE WHY? The French beauty behemoth is a nine-time CES Innovation Award honoree and the CTA’s choice illustrates beauty’s increasing involvement in the world of tech.

Gary Shapiro, President and CEO, Consumer Technology Association reveals, “We are thrilled to welcome our first beauty company to the keynote stage to highlight innovation in the beauty tech category. L’Oréal has a powerful story to tell of its vision for what’s next for beauty, and how technology enables it to meet the needs of its consumers.”