L’Oréal China has joined forces with Alibaba Group in a bid to reduce waste by committing to environmentally-friendly packaging used in China.
Rolled out over the next five months the agreement, signed this week, saw L’Oréal pledge to switch to Forest Stewardship Council-certified sustainable paper and zipper paper and zipper paper cartons or paper adhesives in order to decrease the use of plastic materials for its brand portfolio.
The move highlights Alibaba’s continued commitment to New Retail, which Jet Jing, Head of Alibaba’s B2C marketplace Tmall said not only provides Chinese customers with high quality products in a fast manner, but also helps create ‘green, healthy and sustainable social values.”
He continued, “The upgrade of consumption is both an upgrade in quality of life as well as consumer awareness.”
The collaboration between the two is a continuation of an initiative launched in May 2017 between Alibaba’s smart logistics arm Cainiao and 13 L’Oréal brands that formed a green alliance. The alliance requested brands commit to various environmentally friendly measures, which included the use of biodegradable packaging materials.