ADDRESS:
41 Rue Martre
Clichy Cedex
CLICHY
92117
PROFILE:
L’Oréal is a French-based cosmetics manufacturer with its Cosmetics Division specializing in four divisions: Professional, Consumer, L’Oréal Luxe and Active Cosmetics. Operating worldwide, the Professional products division is used and sold in hair and beauty salons, the Consumer division in mass market retailers, while L’Oréal Luxe products are sold in department stores, perfumeries, travel retail, own-brand boutiques and online. Health channels such as pharmacies, parapharmacies, drugstores and medispas sell the Active Cosmetics Division products.
CHAIRMAN/CEO: Jean-Paul Agon
CFO: Christophe Babule
EVP Comms & Public affairs: Lucia Dumas Bezian
BRAND RANKING:
2019 – 3
2018 – 2
COMMENT:
Despite dropping one place to third, L’Oréal has been a prolific innovator over the past few years. From being one of the first to offer a fragrance transparency pledge, investing in tech start-ups in Africa, announcing a new marketing standard, launching a start-up focused corporate venture capital fund, a wearable microfluidic sensor, and new partnerships – the company is seemingly intent on continuously boosting its brand value.
