THE WHAT? L’Oréal has denied claims from a Financial Times report that it has suspended advertising spending on Twitter, according to a report by Reuters. 

THE DETAILS The beauty giant was said to have ‘quietly quit’ the social media platform following news of Elon Musk’s US$44 million acquisition. 

L’Oréal is said to be one of many brands that are reportedly nervous since Musk’s buy-out, with Twitter said to have made a push this week to reassure advertisers. 

In an email seen by the Financial Times, Twitter reportedly asked brands to: “bear with us as we move through this transition”, adding that it had not changed its moderation policies and sought to be “warm and welcoming to all.”

THE WHY? A L’Oréal company spokesman has since denied the claims, stating to Reuters in an email, “L’Oréal did not make any decision to suspend advertising spending on Twitter.”