L’Oréal extends Carat and Columbus partnership across Australia and New Zealand

L’Oréal extends Carat and Columbus partnership across Australia and New Zealand

L’Oréal has extended its partnership with Dentsu Aegis Network’s Carat, and Columbus, a digital performance Merkle agency, across Australia and New Zealand.

Together the agencies will oversee the strategy, buying, planning, search and performance capabilities for the beauty giant, with the reported $40 million account including L’Oréal Paris, Maybelline, Garnier, Lancôme, YSL, Giorgio Armani and Viktor & Rolf.

Carat originally held the account in 2013, which was extended in 2017 after it saw off competition from agencies such as Zenith and Wavemaker.

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