L’Oréal Fund for Nature Regeneration invests in Real Wild Estates Company

L’Oréal Fund for Nature Regeneration invests in Real Wild Estates Company

THE WHAT? The L’Oréal Fund for Nature Regeneration has announced its inaugural investment. The French beauty giant has taken an equity stake in the Real Wild Estates Company, a UK-based rewilding business offering sustainable long-term financial returns.

THE DETAILS Terms of the deal were not disclosed, although L’Oréal’s stated aim is to restore 1 million hectares of degraded ecosystems, capture 15 to 20 million tonnes of CO2 and create hundreds of job opportunities by 2030.

“The UK is one of the most nature-depleted countries in the world, having lost over half of its original biodiversity,” said Julian Matthews, Founder and Managing Director, The Real Wild Estates Company. “With RWEC, we aim to prove that investing in nature recovery can not only help to restore biodiversity and positively impact society, but also create new economic opportunities through tourism and natural capital to generate financial returns over the long-term. Our model makes nature restoration not only viable for investors, but also scalable across multiple landscapes for maximum environmental impact.”

THE WHY? Alexandra Palt, Executive Vice-President, Chief Corporate Responsibility Officer of L’Oréal and Executive Vice-President of the Fondation L’Oréal said: “We all have to find solutions to help restore our planet. Beyond the transformation of our business model, L’Oréal wants to help address some of today’s most pressing social and environmental challenges directly. With the L’Oréal Fund for Nature Regeneration, we can make a difference to biodiversity and, in turn, help battle climate change.”

IN CONVERSATION WITH...

FORMULA FRIDAY

FASHION

TRAVEL

WELLNESS

PROFESSIONAL BEAUTY

OPINION

TOP 50 BRANDS