THE WHAT? L’Oréal India is expected to review its Rs400 crore media account, according to a report published by Best Media Info.
THE DETAILS Wavemaker is the incumbent agency and is expected to participate in the pitch process along with other top agencies.
The pitch will cover the entire media account, comprising strategy, communications planning, media investment and buying across all brands and categories, says Best Media Info quoting sources close to the matter. When contacted by Best Media Info, L’Oréal India declined to comment.
THE WHY? L’Oréal India conducts regular reviews of its media spend and this is no exception. The French beauty giant will want to ensure that it is getting value for its not inconsiderable spend.