THE WHAT? L’Oréal Paris has launched its Revitalift Filler range onto the Kenyan market as demand for anti-aging products grows, according to a report published by Tuko.
THE DETAILS The French beauty giant is aiming to up sales from the current US$200 million to US$1 billion within the space of five years, with the launch of a wide array of products, some specifically tailored to the market.
THE WHY? Managing Director, L’Oréal East Africa, Serge Sacre told Tuko, “L’Oréal Paris brings to the market quality, effectiveness and innovation in a country with a growing consumer base but still a huge number of potential consumers that largely remain untapped.”