THE WHAT? L’Oréal has announced that its Singapore and Malaysia units are to be combined, to form one, bigger division, effective immediately, according to a report published by Marketing Interactive.
THE DETAILS Tomas Hruska has been named GM, leading both markets, and overseeing the transition. There will be no senior leadership changes in the marketing team, per Marketing Interactive
THE WHY? A spokesperson for L’Oréal told Marketing Interactive, “This new operating model combines the strength of Singapore and Malaysia to better serve our consumers in both markets, while allowing us to further invest in capabilities for new consumer attraction. Under the new set-up we will maintain and enhance our strong local proximity while deepening our functional expertise.”