THE WHAT? L’Oreal has announced its official sponsorship of the Orient Express Racing Team, the French challenger for the 37th America’s Cup sailing competition.
THE DETAILS The French beauty behemoth also joins forces with the travel firm as named sponsors of the French Women and Youth America’s Cup teams. This will be the first America’s Cup to include an all-female racing category.
THE WHY? Nicolas Hieronimus, Chief Executive Officer, L’Oréal Groupe, comments, “Proud of our French heritage, we are delighted to partner with Orient Express in support of the entire French team competing in the America’s Cup, reinforcing our shared values of diversity, innovation and teamwork combining seamlessly in the pursuit of excellence.”