THE WHAT? L’Oréal has been named as the world’s most valuable cosmetics brand in the Brand Finance Cosmetics 50 2023 ranking. The French beauty giant’s brand value rose 7 percent last year to hit US$12 million. Placed second was Estee Lauder ahead of Nivea, Gillette and Dove.
THE DETAILS The French beauty giant also has the highest Sustainability Perceptions Value, while Yves Rocher topped the Sustainability Perceptions Score chart with 5.87 out of 10.
Chinese brand Chando was crowned ‘fastest growing’ brand of 2023 while Natura was listed as the world’s strongest cosmetics brand with a Brand Strength Index of 89.1.
THE WHY? Annie Brown, Director of Brand Finance, explains, “L’Oréal has once again come out on top, and Hieronimus has an ambitious and strategic vision for the giant’s future. The L’Oréal brand must continue to prioritise innovation, sustainability and digital transformation as it continues to expand its influence across the globe in the coming years.”