THE WHAT? L’Oréal has awarded Omnicrom Media Group the U.S. media account following a formal review.
THE DETAILS Omnicrom will take over from current agency GroupM’s Wavemaker in April 2023, with Wavemaker still handling the majority of L’Oréal business outside of the U.S.
THE WHY? L’Oréal said of the appointment: “After recently completing a strategic assessment of the media agency landscape, L’Oréal USA has selected Omnicom Group as our new agency of record for all media buying in the United States starting April 2023.
“We are grateful to GroupM for their partnership, dedication and exceptional service to our business over the last seven years and we look forward to building a strong partnership with Omnicom Group.”