L’Oreal Paris appoints footballer Mary Fowler brand ambassador

L’Oreal Paris appoints footballer Mary Fowler brand ambassador

THE WHAT? As Paris gears up to host the Olympic Games this summer, L’Oreal Paris has made a timely appointment; the French beauty brand has named Mary Fowler as its latest brand ambassador.

THE DETAILS According to a report published by Business of Fashion, the Australian footballer will appear in campaigns for the Australian and New Zealand markets.

L’Oreal Paris is honoured to announce our partnership with Mary Fowler,” comments Nadia Adelina, L’Oréal Paris ANZ Marketing Director. “What inspires us about Mary is not just her talents and career achievements; but also her poise in handling a meteoric rise at such a young age. Mary remains authentically herself, spreading her positive spirit and uplifting girls and women.” 

THE WHY? Beauty has embraced a wider pool of spokespeople and ambassadors over the last two years and, with women’s football gaining in popularity, L’Oreal’s appointment aligns with the zeitgeist as the Olympic Games approach.

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