THE WHAT? L’Oréal Paris has drafted in actor Kalki Koechlin for its latest hair color campaign, according to a report published by Exchange4Media.
THE DETAILS The spot was shot and self-directed by Koechlin and shows her applying L’Oréal Paris Casting Crème Gloss Hair Color in Shade 550 – Mahogany in her own home.
“At L’Oréal Paris, we believe that hair color journeys are best showcased with real, relatable examples that bring to life the apprehensions people have on coloring their hair at home. With this new campaign we were glad to partner with Kalki Koechlin who was bold to come forward and document with us her hair color journey from her home.”
THE WHY? As Koechlin told Exchange4Media, the campaign was inspired by the rise in at-home coloring during the pandemic. “With salons being shut for a long time, I was looking forward to some DIY hair transformation and this was a great opportunity. I enjoyed documenting my experience with L’Oréal Paris Casting Crème Gloss and I absolutely loved my transformation. This year has been challenging for everyone, we are constantly juggling between responsibilities and taking care of ourselves is also important. I truly believe self care is self-worth and now, more than ever, we are all worth it.”