THE WHAT? L’Oréal Paris has announced the launch of the Lights On Women Award, timed to coincide with the 74th Festival de Cannes and aimed at correcting gender imbalance within the film industry.
THE DETAILS The award will honor one rising female filmmaker in partnership with the Short Films competition at the famous film festival. The winner will be announced by the French beauty brand’s new spokesperson, Kate Winslet, during a special prize ceremony at the Jeune Cinema dinner on July 16, and receive financial support of up to €30,000.
THE WHY? Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris, explains, “L’Oréal Paris is a feminine and feminist brand; we believe in empowering women to overcome barriers and to have a long-term positive social impact within their communities. The massive under-representation of women in film requires large-scale support and I am proud to use our brand platform and resources to stand up for women’s visibility, with the help of the incredible female actors who represent our brand. I firmly believe in advocating for talented women and holding space for them to shine.”