L’Oreal Paris debuts Worth It Resume campaign

L’Oreal Paris debuts Worth It Resume campaign

THE WHAT? L’Oreal Paris has announced the launch of its Worth It Resume campaign, in partnership with McCann Agency. The initiative is designed to shift the narrative surrounding failure.

THE DETAILS L’Oreal Paris Executives and Ambassadors have shared their stuggles and setbacks, Eva Longoria, Andi MacDowell, Helen Mirren, Jane Fonda, Aja Naomi King and Kate Winslet have all shared resumes on their LinkedIn profiles that spotlight the bumps in the road that led them to where they are today.

THE WHY? The campaign furthers the brand’s efforts to champion women’s worth and invites women to share stories of their failures, highlighting how challenges can be a critical component to success.

Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris, says, “For more than half a century, L’Oréal Paris has been relentless in its dedication to breaking down barriers that prevent women from asserting their self-worth. Inspired by the brand’s iconic tagline, Because I’m Worth It, which mission is to value self-confidence and give every woman the power to express their worth, the Worth It Resume aims to create a new definition of success. It’s really a tribute to the challenges we all face that are in truth the steppingstones to success.”