L’Oréal Paris doubles prize pot for 2021 Women of Worth awards

L’Oréal Paris doubles prize pot for 2021 Women of Worth awards

THE WHAT? L’Oréal Paris has announced the call for its 2021 Women of Worth nominations. The applications deadline has been set for April 30, with consumers invited to put forward women who have selflessly given back to their community through non-profit leadership.

THE DETAILS Nominees will have the chance to be named one of 10 Honorees, receiving up to US$45,000 for their cause.

This year, the French beauty brand will double its individual grants to US$20,000 to make an even greater impact and one National Honoree, chosen by popular vote, will receive an additional US$25,000 for her charitable work.

THE WHY? “As we celebrate 50 years of our iconic ‘Because You’re Worth It’ tagline in 2021, we welcome stories that reflect not only the power of the Women of Worth who came before them, but individuals who demonstrate the intrinsic value and worth of women everywhere,” said Ali Goldstein, L’Oréal Paris USA President. “In this landmark year, we are proud to elevate the next 10 extraordinary women who find beauty in giving back, and we can’t wait to meet them.”

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