L’Oréal Paris Pakistan has launched its ‘I Am Worth It ‘ campaign at PFDC Bridal Week in a bid to help promote female empowerment.
The company held a show on the final day of the event, which highlighted its commitment towards raising awareness. Having partnered with International Fashion Academy Pakistan (IFAP) and NGO ICare since its launch into the country, L’Oréal has continued to elevate and embolden women.
Through the campaign L’Oréal aims to put the spotlight on societal issues regarding women, and what people can do to challenge them. The presentation showcased problems such as dowry, employment and education within Pakistan.
L’Oréal Paris Pakistan spokesperson Mehreen Syed led the presentation, with Managing Director, Junaid Murtaza stating, “In the past two years L’Oréal Paris spokespersons, Mehreen Syed and Mahira Khan, have highlighted ‘Worth It ‘ in the context of promoting self-esteem and independence of women in our society.