THE WHAT? L’Oréal Paris has named Actress and entrepreneur Anushka Sharma as its latest brand ambassador in India.
THE DETAILS Sharma will be the face of the skin care products the brand launches into the Indian market.
The Actress will also star in a campaign film, set in Paris, to announce the launch of the new Glycolic Bright Range.
THE WHY? Divya Reddy, General Manager, L’Oréal Paris, says, “Anushka shares the mission of the brand L’Oréal Paris – to champion women empowerment and celebrate their beauty because they are all worth it.
“With science and innovation at the core, we at L’Oréal Paris, strive to create a difference in the Indian Skincare market with our differentiated products which are validated by dermatologists and backed by science. We are ecstatic to join hands with Anushka to drive the skincare revolution in India!”