THE WHAT? L’Oréal Paris has announced Mona Zaki as its new spokesperson for the MENA region, according to a report published by Egypt Today. The Egyptian actor and UNICEF ambassador has won several prestigious awards and was recently feted at the Cairo International Film Festival, picking up the Faten Hamama Award for Excellence.

THE DETAILS Zaki will appear in ads for L’Oréal Paris’ next crop of launches across beauty, skin care and hair care.

“I’m very excited to be joining [the] L’Oréal Paris family as the official spokesperson and really looking forward [to] a great collaboration… wait for our upcoming projects,” the star posted on Facebook.

THE WHY? Delphine Viguier-Hovasse, Global Brand President, L’Oréal Paris, notes, “We are very honored to welcome Mona Zaki to the L’Oréal Paris family. She’s not only a talented actress recognized in many countries, she’s a strong woman committed to multiple humanitarian causes. Mona imposes her voice in the fight for children’s rights and women’s emancipation. She is a real Woman of Worth.”