THE WHAT? L’Oréal Paris staged its own runway show in the center of Paris to mark the French capital’s Fashion Week, according to a report published by Reuters.
THE DETAILS Models and celebrities, including brand ambassadors Eva Longoria and Andie MacDowell, strutted their stuff at the fifth edition of the, now annual, event. This year’s overarching theme was empowerment.
THE WHY? Long aligned with the fashion world, and official beauty partner to PFW, the French beauty brand’s display not only made a splash with those in attendance but also generated content for L’Oréal’s social channels. Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris, told Reuters, “A fashion show is a nice way to show what we know how to do with hair coloring and make-up.”