L’Oréal Paris to withdraw make-up range from Japanese market

L’Oréal Paris to withdraw make-up range from Japanese market

THE WHAT? L’Oréal Paris has announced that its make-up range will no longer be sold in Japan, according to a report published by The Mainichi.

THE DETAILS The French beauty giant will also withdraw nail brand Essie from the market. Existing products will be sold until the year end but no new launches will take place.

L’Oréal Paris’ hair care and color lines will continue to be marketed in the country – indeed, home-based demand has helped grow sales of these products in the past 18 months.

THE WHY? The company said in a statement, per The Mainichi, that the decision would enable it to better focus its resources on the more successful hair care and color sector, “In 2020, Japan and the rest of the world faced an unprecedented crisis from the spread of coronavirus infections, and people were forced to change many aspects such as their daily lives, values and lifestyles, and the purchasing behavior of consumers has changed significantly.”

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