THE WHAT? L’Oréal Canada’s Professional Products division is set to launch a free online Diversity and Inclusion training program, available to all Canadian hair stylists, regardless of their brand affiliation.
THE DETAILS The French beauty brand reveals that some 50 percent of Canadians have diverse hair types, classified as types 1, 3 and 4, which require specific training to cut, style and color expertly. The training will span three years with six modules in the first year focused on cutting, the second year focusing on styling and the third year on color. On completion of the program, hairstylists will be certified as allies and receive a decal to display in their salon window to let clients know that they are committed to upskilling on all hair types.
THE WHY? With the launch of its Power of the Collective program, L’Oréal Canada hopes to educate every stylist on the diversity of hair types to foster an inclusive and trusted salon environment for all clients.
Vice-President of L’Oréal Canada’s Professional Products Division, Stephan Arsenault, explains, “L’Oréal Canada’s Professional Products Division is strongly committed to diversity in the industry, and we are fully mobilised to help hairstylists diversify and enrich their expertise. With the objective to train over 10,000 hairstylists in Canada, the potential reach is significant, and we collectively have the power to bring a real change to the Canadian hair industry.”