THE WHAT? L’Oréal Professional has launched a new campaign named French Balayage: Only In Salon, which offers consumers an incentive to return to the salons following the pandemic.
THE DETAILS The brand will offer tens of thousands of subsidised coupons when booking a L’Oréal in-salon color appointment, which gives consumers £10 off treatments over £70.
Running until 15th September, 2021, consumers can register online before their appointment, then upload their receipt from services to receive the discount.
THE WHY? With the salon industry having been hit hard by closures and lockdowns, there has been a significant increase in home-hair procedures and a steep rise in home hair colouring.
The new campaign has been designed to help local salons bounce back following the difficulties caused by the pandemic.