L’Oréal puts together shortlist for UK media pitch

L’Oréal puts together shortlist for UK media pitch

L’Oréal has put together it’s shortlist of agencies for its UK and Ireland media-buying account, which are WPP, Publicis Groupe, Dentsu Aegis Network and the7stars, according to a report by Campaign Live.

The account is estimated to be worth around £106 million, with L’Oréal being Britain’s fifth biggest advertiser.

According to the report, the pitch process is said to be nearing a conclusion, with L’Oréal thought to be looking for a more digital approach.

When announcing the media review last year, Gayle Noah, Media Director at L’Oréal UK and Ireland, noted that in order to help it operate “at the forefront of modern media practice”, the company was looking for, “the very best strategic, data-driven and collaborative partners.”

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