THE WHAT? L’Oréal Hong Kong has been named the Bronze Award winner of the Shops and Retailers category at the 2021 Hong Kong Awards for Environmental Excellence (HKAEE). The French beauty giant was recognized as a sustainability leader in the Green Office and Green Retail sectors.
THE DETAILS In Hong Kong, the Company echoes United Nations’ Sustainable Development Goals to implement green initiatives in the office. The L’Oréal Hong Kong office has been using 100 percent green electricity since 2020, enabling the French beauty giant to achieve carbon neutrality as part of the L’Oréal Group’s North Asia Zone. The manufacturer of Maybelline has also taken important steps to drive green retail best practices by reducing carbon emissions and plastic usage in its retail stores. As well as all new stores being 100 percent eco-designed, all plastic fillings, tape and wrappings used in local delivery to stores and direct-to-consumer deliveries have been replaced by non-plastic eco materials or paper.
THE WHY? Eva Yu, President and Managing Director of L’Oréal Hong Kong, said, “The award profoundly illustrates how we continue to be the driving force for sustainability and fostering business operation focused on a strong sense of purpose. As we celebrate L’Oréal Hong Kong’s 40th anniversary, it is essential that we continue to work towards an increasingly sustainable business model and collaborate with more business partners to help solve the challenges facing the community where we operate.”