THE WHAT? L’Oréal has announced two new executive appointments, with Omar Hajeri becoming President of the Professional Products division and Ersi Pirishi having been named President of the company’s Latin America zone, according to a report by WWD.com.
THE DETAILS Hajeri, who has been with the company for 21 years, succeeds Nathalie Roos in his new role, and has previously acted as the Western Europe zone Director and has navigated L’Oreal in the UK, Ireland and the Netherlands.
Pirishi will replace Javier San Juan in her role as President of the Latin America zone, as well as take over as a member of the group’s executive committee. San Juan will retire after 30 years.
THY WHY? Speaking of Harjeri’s appointment, Nicolas Hieronimus, L’Oréal Deputy Chief Executive Officer, said, “Omar is a visionary leader, a seasoned business development professional and a generous manager. Always attentive to both his employees and the customer, he has the ability to grasp new trends and mobilize his team toward ever greater innovation.
“He is also a pioneer in digital transformation. Omar played a major role in reinventing PPD in Europe, and has given the division a new momentum in this zone in 2020.”
Meanwhile Pirishi was lauded for her international background.
Hieronimus said, “Ersi is a multitalented, all-around manager who knows how to combine strategic vision, execution skills, proximity to the field and team empowerment. Her international background and the variety of positions she has held make her the ideal person to take over from Javier.”