THE WHAT? L’Oréal has teamed up with UK supermarket Sainsbury’s to bring AI shopping to the grocery sector in the UK, according to a report by the Retail Bulletin. 

THE DETAILS L’Oréal’s AI driven skincare technology by Modiface will be used to scan consumer faces to offer expert skincare and personalised recommendations in Sainsbury’s grocery category. 

The beauty giant and Garnier have trained Sainsbury’s beauty experts on L’Oréal Paris’ Skin Genius and Garnier’s Skin Coach tools, built using the ModiFace technology.

THE WHY? Sophie Hogg, director of category – health and beauty at Sainsbury’s, said: “Our beauty experts play an important role in supporting customers shopping our beauty ranges in our stores and this fantastic technology will mean they can provide an even more tailored and personal service. 

“The combination of face-to-face interaction and technology really sets us apart from others and gives customers another compelling reason to stop by the beauty aisle when doing their grocery shop.”