L’Oréal has announced a review of its UK and Ireland media account, according to a report published by The Drum. The French beauty giant’s business currently sits with Wavemaker and is valued at approximately £135 million.
Several UK agencies have already been invited to pitch for the account, the pitch process is being handled by Aperto-One and the review will kick off early next year.
“As an innovative and forward-thinking business, it is about having the very best, strategic, data-driven and collaborative partners,” Gayle Noah, Media Director for L’Oréal UK and Ireland told The Drum. “We look forward to seeing how the participating agencies respond to our business challenges throughout this process.”