THE WHAT? L’Oréal Travel Retail Asia Pacific has teamed up with Lotte Duty Free to launch ModiFace’s augmented reality powered make-up try-on facility on Lotte’s website, which, it says, is the first of its kind in the region.
THE DETAILS Available at Lotte Duty Free Online, ModiFace’s make-up virtual try-on will enable travelers to discover the French beauty giant’s brands or products from anywhere in the world.
“L’Oreal Travel Retail Asia Pacific and Lotte Duty Free share the same vision that online Augmented Reality is becoming key throughout travelers’ journey of product discovery and purchase. Our launch of ModiFace make-up virtual try-on further expands our expertise in beauty tech, and I look forward to revolutionizing the Travel Retail industry with the AR-enabled future we are creating today,” Emmanuel Goulin, Managing Director of L’Oréal Travel Retail Asia Pacific.
THE WHY? As the travel retail channel booms, particularly in Asia, L’Oréal is keen to maintain momentum by elevating the customer experience. As Iris Lam, Executive Business Director at L’Oréal Travel Retail Asia Pacific explains, “Such innovative beauty user experience unlocks further possibility of personalization and consumer engagement, reassuring our position as a beauty tech leader in the travel retail industry.”