THE WHAT L’Oréal Travel Retail Asia Pacific has unveiled new looks of its Lancôme, Kiehl’s and YSL Beauté flagship boutiques at CDF Mall in Haitang Bay, which include sustainable designs and beauty tech innovations.
THE DETAILS Designed with an eco-approach, the boutiques have AR virtual make-up try-ons and skin diagnostic, as well as e-shop purchase options.
The Lancôme store was built using eco-certified materials as part of the brand’s sustainability program, Caring Together for a Happier Tomorrow. The store also features an Artificial Intelligence-powered skin diagnostic tool called e-YOUTH-FINDER.
The newly re-opened YSL Beaute store has a full suite of skincare, makeup and fragrance, with QR Codes displayed at tester bars to allow for virtual make-up try-ons. The codes then re-direct consumers to the YSL product page in the CDFG e-commerce site for an omnichannel experience.
Kiehls has relocated to level 1 and features the same QR code technology that leads to AR Retailtainment. The store also features its beauty tech innovation, instant skin reader and, a smartphone assessable program developed with dermatologists for a personalized skin diagnosis,
THE WHY Tao Zhang, Managing Director at L’Oréal Travel Retail Asia Pacific, said, “We are pleased to once again collaborate with China Duty Free Group to unveil the best of beauty for travellers through the newly renovated flagship boutiques of Lancôme, Kiehl’s and YSL Beauté at CDF Mall in Haitang Bay. Consumers nowadays expect personalized service and meaningful dialogues with our brands; with a more sustainable and tech-driven approach, we are proud to reimagine the future of beauty while embracing the evolving needs and expectations of Chinese travelers.”