L’Oréal, Johnson & Johnson and Unilever are among some 290 organisations to sign a new global commitment to eliminate plastic waste and pollution at source.
The New Plastics Economy Global Commitment was officially unveiled by Ellen MacArthur at the Our Ocean conference in Bali this week and is led by the Ellen MacArthur Foundation in collaboration with UN Environment.
The Global Commitment aims to create a ‘new normal’ for plastic packaging, with targets set and reviewed every 18 months.
“We know that cleaning up plastics form our beaches and oceans is vital, but this does not stop the tide of plastic entering the oceans each year. We need to move upstream to the source of the flow. The New Plastics Economy Global Commitment draws a line in the sand, with businesses, governments and others around the world uniting behind a clear vision for what we need to create a circular economy for plastic,” said Ellen MacArthur. “This is just one step on what will be a challenging journey, but one which can lead to huge benefits for society, the economy and the environment. I encourage all businesses and governments to go further and embark on a race to the top in the creation of a circular economy for plastic. One in which this material never becomes waste or pollution.”
“With this landmark pledge, we are embracing the issue of packaging reform as both a challenge to do better and an opportunity to do good,” says Alison Lewis, Chief Marketing Officer, Johnson & Johnson Consumer Inc. “And the potential for impact is huge—Johnson & Johnson Consumer Inc. touches millions of lives every day, through dozens of brands sold in over 140 countries around the world.”