THE WHAT? L’Oréal has announced that Biotherm will become the first of its brands to launch a product in a bottle made from plastic entirely recycled using Carbios’ enzymatic technology. The bottles will be put into production in 2025.
THE DETAILS The technology developed by Carbios is suitable for all types of PET, making these plastics infinitely recyclable. L’Oréal first set up a consortium with Carbios to promote the development of innovative plastics recycling solutions in 2017. The French beauty giant has since invested in the firm via its BOLD venture capital fund.
“We have been working with Carbios since 2017 to develop this first bottle made from PET derived from enzymatic recycling technology, an alternative to mechanical recycling,” said Jacques Playe, Packaging and Development Director, L’Oréal. “We are pleased to announce today the feasibility of these bottles in a pilot phase and are delighted to be in a position to create the packaging of the future with our partners. This is a promising innovation for the years to come that demonstrates our commitment to bring to market more environmentally friendly packaging and which is part of a circularity initiative begun more than 15 years ago”.
THE WHY? Giulio Bergamaschi, Global Brand President, Biotherm, noted, “Biotherm is a pioneer in eco-responsible cosmetics and has put sustainable packaging and waste reduction at the center of its strategy. We are delighted to be the first beauty brand to realize a completely recycled bottle using plastic from Carbios’ disruptive technology”.