THE WHAT? L’Oréal has announced a new global model for fragrance ingredient disclosure as part of its industry-advancing transparency initiatives.
THE DETAILS Work on the disclosure model began three years ago, with the analysis of more than 20,000 fragranced formulas.
Working for mass market products as well as fine fragrance, L’Oréal worked with suppliers Firmenich, Givaudan, IFF & Mane on the disclosure model.
Roll out began in the U.S. with Atelier Cologne, Garnier and Yves Saint Laurent, which are already live. A global roll out will follow.
THE WHY? As well as being a list of ingredients, the aim of the model is to promote understanding about the origin of ingredients, their olfactory values, and how they work together to create the fragrances in their products.
The company said, “This announcement is a further step in the Group’s commitment to transparency, following the launch of Inside Our Products website in 2019 to inform consumers about the ingredients in its product formulas, the Product impact Labelling initiative in 2020 to provide information about the social and environmental impact of its products, and a Transparency Summit focused on L’Oréal’s Green Sciences commitments held in March 2021.”
Barbara Lavernos, Deputy Chief Executive Officer L’Oréal, in charge of Research, Innovation and Technology, said, “Our commitment to rigorous scientific research and standards is what built our longstanding trust with our customers. Now, with this new voluntary fragrance disclosure model, we are letting our customers know we hear their desire for not only more information about already available ingredients but also for their deep understanding.”