THE WHAT? L’Oréal has announced the rebranding of its Active Cosmetics Division, which will become L’Oréal Dermatological Beauty.
THE DETAILS The division will feature the same brands as before, including Vichy, La Roche-Posay, CeraVe, SkinCeuticals, and Skinbetter Science.
THE WHY? The new identity will have a global roll out, with Worldwide President of L’Oréal Dermatological Beauty, Myriam Cohen-Welgryn, stating in a LinkedIn post that the change is “not just a new name.”
She continued: “It helps us stand more clearly for who we are: brands that accompany dermatologists, paediatricians, pharmacists in the daily support to their patients. A community of 7,500 passionate people committed to change people’s lives and increase access to skin health, to everyone, everywhere.”