THE WHAT? L’Oréal has joined some 60 brands, retailers, government agencies and NGOs in collaboration to advance all plastic packaging in the US to become reusable, recyclable or compostable by 2025.
THE DETAILS The collaborative, led by The Recycling Partnership and World Wildlife Fund, has launched as part of the Ellen MacArthur Foundation’s global Plastics Pact network and is described as an ‘ambitious initiative’ to unify diverse public-private stakeholders across the plastics value chain.
In joining the US Plastics Pact, L’Oréal USA has committed to deliver on four targets: compiling a list of problematic or unnecessary by 2021, and taking measures to eliminating them by 2025; ensuring all plastic packaging is 100 percent reusable, recyclable or compostable by 2025; undertaking ambitious actions to effectively recycle or compost 50 percent of plastic packaging by the same date; and upping the average recycled or responsibly sourced bio-based content in plastic packaging to 30 percent.
THE WHY? “L’Oréal is committed to doing our part to protect the planet from the global climate crisis we are facing, and we are transforming our business to do so, said Danielle Azoulay, Head of CSR and Sustainability, L’Oréal USA. “We know that the impact of our global sustainability commitment, L’Oréal for the Future, will reach its full potential through collaboration—across our entire value chain, our industry and beyond it. We are proud to be part of the U.S. Plastics Pact and join over 60 organizations in working together toward system-wide change toward a circular economy for plastic in the United States.”