In celebration of WorldPride 2019, L’Oréal USA has launched a digital campaign, named March for Me, inviting people the world-over to join its 860 employees who will be marching in support of the LGBTQIA+ community on June 30.
“We celebrate individuality and champion self-expression at L’Oréal which anchors our global mission of Beauty for All,” said Xavier Vey, President of L’Oréal Luxe USA and Executive Sponsor of [email protected]’Oréal, L’Oréal USA’s LGBTQ+ Think Tank. “It has been truly energizing to see how our employees, led by the [email protected]’Oréal employee think tank and its allies, have worked together to create a platform and campaign that embraces inclusivity at a global scale. I am humbled that the efforts of a small group of passionate people have led to a worldwide movement at our company.”
People can join the march by submitting a photo or video via Instagram, email or in person at the brand’s dedicated booth, of themselves, which will be projected on screens atop the L’Oréal float on the day. The brand will also be offering makeovers and staging giveaways at the PrideFest street festival and sponsoring a boat in the sailboat parade.