L’Oréal USA names first Chief Transformation Officer for North America

L’Oréal USA names first Chief Transformation Officer for North America

THE WHAT? L’Oréal USA has announced the appointment of COO Rahquel Purcell as the first Chief Transformation Officer for the French beauty giant’s North America region. Purcell will lead the newly formed North America Transformation Office.

THE DETAILS In this new role, Purcell will drive an ambitious transformation agenda to adapt L’Oréal’s operating models for the future.

THE WHY? David Greenberg, L’Oréal USA’s CEO and President of North America, explains, “As the largest subsidiary of L’Oréal Group, our ability to proactively respond to the changing landscape of the market is key in driving our continued growth and industry leadership. The development of the Transformation Office under Rahquel’s leadership is an opportunity to continuously drive an ambitious, strategic evolution of our business model across operations and functions, organizational design, core business tools and more.”  

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