THE WHAT? L’Oréal USA has announced the appointment of Amy Whang as President of Maybelline New York, Garner and Essie for the United States. Whang will also join the management committee.

THE DETAILS Whang joined L’Oréal in 2004 and has held a number of roles across the company, most recently as General Manager of It Cosmetics in the US. She will report to Nathalie Gerschtein, President of the Consumer Products Division for L’Oréal North America.

THE WHY? Whang’s expertise in marketing, digital and consumer behavior has led to continued growth and strategic adaptation for the company, L’Oréal said in a statement.