THE WHAT? L’Oréal USA is facing a federal class action lawsuit over its prominent use of the word ‘Paris’ on its labels. The suit, which was filed by Dovel & Luner on behalf of a Californian consumer, alleges that the brand’s reference to the French capital is misleading as its products are manufactured in North America.
THE DETAILS The complaint, filed in the US District Court for the Southern District of New York, alleges that L’Oréal violated the consumer protection laws of many states, as well as California’s Unfair Competition Law and False Advertising Law.
THE WHY? Christin Cho of Dovel & Luner explains, “Consumers care where beauty products are made, and France in particular is known for its high-quality cosmetics. Companies shouldn’t be allowed to trick people into thinking that their products are made in France, when in fact they are made in Arkansas.”