THE WHAT? L’Oréal USA today announced that it will be opening a new, state-of-the-art Research & Innovation (R&I) Center in Clark, New Jersey.
THE DETAILS The new US$140 million development project is said to represent the most significant investment in an R&I facility in the company’s history, and will replace its existing facilities that it has occupied in the area for more than 60 years.
The nearly 250,000 square-foot R&I Center will bring together more than 550 employees across all areas of the company’s North America Research & Innovation Division, from Advanced Research to Evaluation and Product Development.
The centre will have agile workspaces and modular labs, designed to ‘strengthen internal partnerships.’
According to a press release, “The site will also house the capacity to scale formulations through a dedicated team, which will accelerate the creation and development of new products. The R&I Center will also be the home for external partnerships and scientific collaborations under L’Oréal’s Open Innovation strategy.”
The site is currently under construction and slated to be fully operational by 2024 with the ‘highest sustainability standards.’ It will focus on beauty innovations across hair, skin and make-up categories.
It will also pioneer research in fields such as Green Sciences and Beauty Tech.
THE WHY? L’Oréal stated in a press release, “The new R&I Center will strengthen L’Oréal’s capacity to advance the scientific and technological research behind the products and services aimed at meeting the diverse beauty expectations of consumers in the U.S. and worldwide.”
Sanford Browne, North America President of Research and Innovation at L’Oréal, says, “Our new campus will serve as the Research & Innovation epicenter for our North America scientific teams across product innovation, development, and testing.
“The U.S. is a unique market, and our strong presence in this highly collaborative environment will empower us to provide an even higher standard of quality, efficacy, and safety for our consumers. With cutting-edge science and technology, advanced digital tools and data, and a focus on green chemistry, we will continue to invent the future of beauty.”