THE WHAT? Lotus Herbals has announced that it has acquired a 32 percent strategic stake in Fixderma India. Terms of the transaction were not disclosed.
THE DETAILS The deal sees India’s leading natural beauty company enter the dermaceutical beauty space for the first time.
“Lotus Herbals has a strong and successful history in the beauty industry and we are confident that the expertise and experience Lotus Herbals brings will ensure greater success for our bands,” said Fixderma Chairman, Anurag Mehrotra.
THE WHY? Nitin Passi, Joint Managing Director, Lotus Herbals, reveals, “Over the past 27 years Lotus has always been an innovation leader in the beauty industry. We are delighted to partner with Fixderma as their brand philosophy, ethics and diversified range of world class dermaceutical products fit perfectly with the values and experimental blueprint of Lotus. With our strategic planning and marketing expertise, we aim at enhancing the global footprint for Fixderma and FCL and capture significant market share within the next five years as part of our long-term growth strategy.”