Louis Vuitton emerges victorious in The Face Shop trademark infringement case

Louis Vuitton emerges victorious in The Face Shop trademark infringement case

Louis Vuitton has emerged victorious in a trademark infringement case against Korean cosmetics company The Face Shop, according to a report by The Korea Times.

Louis Vuitton accused The Face Shop of using its designs following a partnership with US tote brand My Other Bag in 2016. My Other Bag is known for creating imitation designer bags for brands such as YSL and Celine. Louis Vuitton also started that the parody bags undermined US registered trademark and copyrights.

Despite The Face Shop arguing that its products were a parody, the Seoul District Court ordered the company to remove the Louis Vuitton-designed products off shelf and pay a fine of 50 million won.

The court declared that the use of the Louis Vuitton-designed bags were different to how The Face Shop used other My Other Bag’s parody products.

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