THE WHAT? Louis Vuitton has announced its return as the Title Partner for the Louis Vuitton 37th America’s Cup Barcelona.
THE DETAILS The LVMH-owned fashion label will craft the Louis Vuitton Cup trophy and two unprecedented Trophy Trunks for the Louis Vuitton Cup and the Louis Vuitton 37th America’s Cup. The trunks will be made at the brand’s Asnieres atelier to carry two trophies, namely the Auld Mug and the Louis Vuitton Cup.
THE WHY? “It’s with an immense sense of pride that we return to this historical competition as Title Partner. Port Vell of Barcelona will be the setting for a display of elegance and power, where teams will compete with boldness, talent and mastery on increasingly innovative yachts. These values equally reflect the spirit of Louis Vuitton and its artisans.”