THE WHAT? Louis Vuitton has named musician Pharrell Williams as its new Men’s Creative Director, effective immediately.
THE DETAILS Williams is set to reveal his first collection in June during Men’s Fashion Week in Paris.
THE WHY? Replacing Virgil Abloh was always going to challenging but Pietro Beccari, Louis Vuitton’s Chairman and CEO, believes Williams’ “creative vision beyond fashion will undoubtedly lead Louis Vuitton towards a new and very exciting chapter.”