Lululemon has entered the personal care market with the launch of a new four-SKU line of dual-gender products, which will be available via Sephora as well as its own website and select Lululemon stores and partner stores.
The athleisure Selfcare range includes a dry shampoo, deodorant, face moisturizer, and a lip balm, with gym and travel size options available for each product.
Sun Choe, Chief Product Officer, Lululemon, said, “Over the years, we’ve heard the feedback that transitioning from sweat to life isn’t always easy. lululemon has always been in the work of creating solutions for sweaty problems and our Selfcare line is an extension of that approach. Like our apparel, lululemon Selfcare has been designed with function at its core and created to support guests pre and post workout.”
Sold via Sephora, the Lululemon range has been granted the Clean at Sephora seal, certifying that they are free of ingredients like sulfates, parabens, and phthalates.
Said to be designed by athletes for athletes, the range was developed over a two-year period, with the Lululemon team having spent time with athletes in a bid to recognize ‘a gap in the transition point from sweat to life where sweat-related skin and hair problems exist.’