THE WHAT? Lush is among a number of UK beauty and fashion brands joining India’s Fashion Forum 2023. The first-of-its-kind delegation is designed to capitalise on Indian demand for high-end beauty and fashion products, according to a statement issued by the UK Government.

THE DETAILS Managing Director, MENA Lush Fresh Handmade Cosmetics, Anita Baker, reveals, “Lush is very happy to take part in this trade mission and we’re confident that in India, with its deep roots in natural cosmetics, we can find a partner that lives our ethics.

“India has the opportunity to be a very sizable market and we aim to give our Indian shoppers the amazing customer experience they expect from visiting our shops around the world.”

THE WHY? The UK is negotiating a free trade agreement with India, presumably as part of a wider mission to develop alternative trade partners in the wake of its departure from the European Union. Business and Trade Secretary, Kemi Badenoch, commented, “India’s growing economy and middle class represents an enormous opportunity for enterprising UK companies looking for new markets.

“Removing barriers to business and boosting exports are two of my top trade priorities and I’m eager to make it easier and faster to do business with India through the free trade deal we’re currently negotiating.”